- Ruth Wellness
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- Newsletters are a bomb!
Newsletters are a bomb!
Have yours and explode
I can clearly remember when I started building on Twitter
I was excited and scared at the same time
Excited that I'll meet new people and put myself out there
Scared that I might be roasted based on my contents
But I've come to realize that it's okay to suck at the beginning
You don't have to be great to start. Learning is a never ending process.
Starting something and sticking to it for a long term is usually not easy
Things like:
- writing every morning
- going to the gym
- building your brand
- starting your newsletter
All these requires consistent efforts
In our last meeting, I made mention of starting a newsletter
I'll tell you how to go about it in today's meeting π
Ready? Let's go π₯
Building your brand is one thing and starting your newsletter is another
Newsletter is an excellent way to;
- engage with your clients
- expand your brands reach
- increase sales
It doesn't matter whether you're a small or big creator
(Btw I'm a small creatorπ)
You can build a long lasting relationship with your clients through you newsletter
Best part? It's totally free π
Okay okay, let's get into the steps right away π
STEP ONE
- SET YOUR EMAIL NEWSLETTER STRATEGY
You should have goals and objectives for your newsletter
For your newsletter to be successful you should have this questions in mind
- who is my target audience and what are their needs?
- what are the goals of my newsletter?
- what kind of contents should I send to my subscribers?
- how frequently will I send my emails ( twice a week...?)
- what value will my subscribers receive from each email I send?
You should be able to decide how your newsletter will add value
STEP TWO
- CHOOSE A NEWSLETTER SITE
There are so many newsletter software to choose from
There is;
- convertkit
- beehiiv
- MailChimp etc
Choose a campaign that'll allow you to easily create an attractive and engaging campaigns
(Btw, I use beehiiv π)
STEP THREE
- SET UP YOUR NEWSLETTER
Once you're done creating your account on any newsletter platform of your choice
Next is to decide the name of your newsletter campaign
( I'm sure you know mine π)
You'll come up with something unique for sure π
STEP FOUR
- CREAT A LANDING WHERE PEOPLE WILL SUBSCRIBE TO YOUR NEWSLETTER
Beehiiv made this super easy for me
Just go straight to the design tab and play with it but not too much π
Add up what your subscribers will get from you after they've subscribed
Add a subscribe button or any text you wish π
STEP FIVE
- CREATE A WELCOME EMAIL
It wouldn't be nice if you invite someone to your house and when the person shows up, you didn't welcome him/her
That's not nice at all
Welcome your subscribers with an email
Tell them you're excited to have them
Say a brief introduction about yourself
Talk about what they'll expect in the coming emails
Encourage them to reply
Once you get a reply, respond too
Build a relationship with your subscribers
STEP SIX
- ATTRACT YOUR SUBSCRIBERS
Simply do this by adding your newsletter autoplug link to your tweets
Make noise about it π
No one will penalize you
STEP SEVEN
- PREVIEW AND SEND A TEXT EMAIL
Send out a test email to your subscribers
I have two email account
One for my brand and the other for my school and other stuffs (including signing up to other newsletters)
I actually used my other email to subscribe to my brands email newsletter
Checked the fonts and it was good to go
Be sure to also test both on desktop and mobile device
Beehiiv can also help you to preview that.
STEP EIGHT
- SEND YOUR EMAILS
Sending emails to your subscribers helps to nurture them
Schedule your emails, pick a send time
You can also send your emails immediately
Like I said earlier, starting a newsletter requires consistent efforts
It comes with so many benefits
(Can't list it all π )
To show my sincere appreciate for the replies I've been getting from my previous emails
I'll not just teach you, I'll help you set up your newsletter
Create a welcome email for you
I'll tell you everything I know about email marketing
I'll teach you how to write engaging emails
Best part? I'll offer you 1:1 coaching (for a week)
Don't worry I'm not stealing anything to you π
(not now, in the future π)
It's actually free
But it's only limited to three person's. Just three.
Reply to this email with "I'm readyβ let's create a bomb π₯
This sweet offer will end on the 16th of this month (on Saturday)
Alright, see ya
Still your girl
Ruth π